KATHLEEN ROSENFIELD
SOLUTIONS
CREATIVE
DELIVERING
A QUEST
I’m a Senior Creative Leader with a passion for design excellence and over
30 years of success in creating engaging design and marketing for national
and global firms across various industries.
I am seeking my next big opportunity –– one where I can immerse
myself and drive meaningful change.
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My extensive experience reflects solid creative judgment. I have expert knowledge of major design programs, print production standards, and photo direction techniques. I excel in leading concept development and strategy, effectively communicating a vision, and directing both studio and location photoshoots. On the digital side, I bring a keen eye and creativity to foster genuine connections.
Having worked in both agency and corporate settings, I thrive in collaboration with employees, executives, vendors, and clients. I lead projects from start to finish while ensuring professionalism and creativity, all within budget and on deadline.
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I am dedicated to mastering creative challenges with unique, tailored
solutions—designs that engage and inspire.
Creative chops
THE FORCE BEHIND IT ALL.
Branding
95%
Creative Strategy
100%
Design Vision
100%
Concept
100%
Presentation
95%
Aspiring Chef
100%
Creative Management
95%
Adobe Suite
100%
100%
Digital
90%
Trade Show & Events
100%
Photo Direction
100%
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the JOURNEY
2015-2018
3G Marketing Group
Creative Director
Small Business Marketing
Creative Director and Principal dedicated to transforming how small and midsize business owners implement their local marketing efforts with higher quality materials and cost effective strategies. Along with two talented partners and a combined 60 plus years of expertise in national branding, creative and local area marketing, exceptional marketing solutions are made accessible to small and midsize business owners. By leveraging an extensive national network and pooling print costs, 3G Marketing Group offers an exciting and affordable alternative for the local business.
1994-2016
Nonprofit Consultant
Creative Director & Strategist
Greater Minneapolis Area
Extensive creative design and marketing consultation for community non-profit organizations. Concept, strategy and
branding designed to establish agency identity, strengthen target market exposure and energize fund-raising network. Projects include print/digital media and overall communication strategy for outreach programs.
1994 - 2018
Short Design
Creative Design Director
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Retail – Corporate – Information Technology – Manufacturing –
Banking – Government
Proven success leading the concept, design, presentation and electronic production of a full range of marketing, advertising and product development materials. Creative Lead and Design Visionary steering the overall brand strategy, management of creative process and team collaborators. Professional, energized and client-facing management of all projects.
Extensive creative management and design of a full range of B2B, B2C, B2P branding, digital and direct marketing. Highly refined creative, concept and design skills. Expert level Adobe Suite skills. Excellent writing and overall communication.
Experienced in motion/video presentation creation as well as trade show concept/design. Accomplished photo art director leading creative concept, coordination and direction for studio and location shoots.Expert management of printers, partner agencies, vendors as well as freelance and staff contributors.
2014-PRESENT
Graco, Inc.
Branding Board Chair and
Creative Design Lead
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Global Retail & Manufacturing
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Responsible for elevating corporate branding, managing and improving output of in-house creative team and establishing strategic procedures with corporate marketing department. Directed the rebranding of Graco’s Magnum & Airlessco brands, including concept, design, presentation, and photo direction of rebranding shoots. Launched
the 25th Anniversary Campaign for Graco’s LineLazer – complete with VIP launch events, global campaign roll out and national trade show exhibits.
2004-2005
Skille Design
Senior Designer
Retail – Food Packaging – B2B Advertising
Graphic design and production of B2B
marketing collateral and packaging for food, retail, banking and consumer goods. Photo art direction, comprehensive layout and copy writing experience. Presentation of creative concepts and coordination of work with freelancers.
1992
University of Minnesota
Bachelor of Science, summa cum laude
Applied Design (major), Illustration (minor)
Undergraduate Research Award in Design
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Minneapolis College of Art and Design -
Course work in design, drawing, painting, film/video
University of California, Riverside -
Chancellor’s Undergraduate Fine Art Scholarship